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Die Kampagne von Monique Schreier und mir sollte mit einem Schmunzeln darauf hinweisen, dass der Landwirt sich lieber nicht in die Rolle der Biene zwingen soll, sondern stattdessen sich auf seine Stärken und Aufgaben konzentrieren soll oder sich einfach mal entspannen kann, während die Biene ihren Teil erledigt.
Die Firma Beesharing hat uns im Rahmen der Universität den Auftrag erteilt eine neue Kampagne für sie zu entwickeln. Beesharing ist
das organisatorische Bindeglied
zwischen Landwirten und Imkern.
Durch Imker erlangen Landwirte
einen hochwertigeren, größeren
und nachhaltigeren Ertrag als
mit chemischen Lösungen.
Beesharing suchte eine Plakat
und Videokampagne, um dem
Landwirten die Wichtigkeit der
Biene in seinem Gebiet
näher zu bringen.