Petit Citron Mascot
Petit Citron is a brand from the online fabric retailer stoffe.de. This brand is catered towards kids and mothers/parents and sells fabrics for kids. These fabrics are usually made for everyday kids clothing and have cute themed prints each collection. To give the brand a more cohesive and likable feel to it, we decided to elaborate a mascot that represents the brand. This mascots it a little lemon called lemonier and was developed and illustrated by me during my time at staff.de.
Because Petit Citron brings out different collections throughout the year, lemonier needed to be versatile and fit into different collection themes. The mascot is currently used for landing pages, social posts, DIY-templates.
fabfab GmbH (Stoffe.de)