fabfab Product overview

fabfab and Stoffe.de needed a corporate shooting, that represented the wide variety of their products. They not only have fabrics of all sorts, but also all kinds of DIY supplies. We decided to portray those products in different settings and formats, to create a big variety for different use cases.

These photos are used for Google, recruiting tools, the corporate website, and other things, such as LinkedIn headers or press releases. Because stoffe.de is pretty colorful and catered towards a predominately female customer, we decided to work with a group of pastel-colored products and a clean lighting and backdrop setup to make it more versatile.

 

Role 

Concept,
Art Direction,
 

Client

fabfab GmbH (Stoffe.de)​

Date

2020

Photo: Kaloudis Tananakis

Concept, Styling, Art Direction: Lara Härtl