Music and fashion both transform emotions and mindsets into something tangible. The connection is natural. Together they formed a mission to create fashion in a new way. Fashion that redefines sustainability. Fashion that is timeless and versatile. Fashion that we can identify with through the use of music.
The label Project Autark wants to redefine sustainable fashion standards and needed a lookbook for their first collection. It needed to be clean, minimal, powerful, strong, and timeless. I decided to shoot the diverse all-black collection in a minimal white space, to maintain a timeless look and to lead the eye towards the details on the black pieces.
Art Direction, Photography, Retouching