Tula Musselin

Tula is a fabric brand from the textile Onlineshop Stoffe.de. It brings out different collections each year, that are catered to a more sustainable client. The fabrics are Gots certified and are designed for a client, that is looking for rather simple and versatile motives than crazy fast fashion trends. The Client is mostly an advanced female sewer, who creates clothing for themselves and their kids.

This collection was created to give the fabric muslin a more versatile stage. Usually, when someone thinks of muslin, they immediately want to use them for swaddles or baby clothing. This time we wanted to show the client, how they can also use this fabric for airy, boho-inspired adult outfits.

 

Because we always had to be really budget-friendly with the collections shot at fabfab, we had to decide to show the 4 looks on a new face with a limited styling option. The Set is constructed to give a breezy, summery, eco feel without having to rely on the harsh spring weather in Hamburg. The poses and outfits are catered to a more mature and less stylish client, that can recognize the versatility in the fabric.

Role 

Shooting Concept,
Art Direction,
 

Client

fabfab GmbH (Stoffe.de)​

Date

2021

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Possible banner visualizations in the Shop (Mobile & Desktop)

Photo: Jule Braeu & Christian Bordes

Set, Outfits, Art Direction: Lara Härtl

Model: Chiara

Fabric Design: Mädchenwahn Illustration

Product Management: Laura Bangrazi